Monday, August 24, 2020

Martha McCaskey free essay sample

Her occupations were to examiner and report the upper hands of contender organizations to her customers. The representatives of this organization were isolated into two gatherings, old and new watchman. The individuals in old gatekeeper, for example, Rendall and Kaufmann frequently paid ex-representatives of target organizations to acquire exceptionally touchy data. IAD’s top administrator, Tom Malone, knew the organization circumstance and realized how to play the game. Issue In Silicon 6 task, she needed to get the mystery data about the new chip fabricating process and the cost structure for her greatest and most seasoned customer. The best way to get this data was to take care of Devon, an ex-worker of the contender organization who saw McCaskey as a delegate from an ecological concerning organization. Besides, Malone offered her the advancement to be a gathering administrator in the wake of completing this venture. In any case, she felt that getting data by lying was exploitative and traded off her uprightness. We will compose a custom article test on Martha McCaskey or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Since the task was so significant and the customer truly need these data, Malone expanded the cash offered for Devon and permitted McCaskey, on the off chance that she need, to bring Kaufmann into the group. Proposals I suggest that McCaskey should step down from the task and begin searching for a new position. My proposal bases on the worth judgment. To lie individual is ethically liable. As of now, she ought to understand that the center business of this organization is to see the respectability data from the objective organization. To work and be fruitful in this organization, she should be comfortable with these shabby ways. On the off chance that she feels awkward with the manners in which the organization do the business, it is no advantage remaining in the organization. Also, subsequent to elevating to be bunch director, clearly she needs to accomplish the filthy work over and over. This may hurt her notoriety in long haul. Indeed, even most noticeably awful, she may get law fit from the objective organization since some consider getting legitimacy data overstepping the law. As I would like to think, this organization isn't adequate to work with for a few reasons. In the first place, top administrators had no morals. For instance, they took company’s reward for themselves. Second, there are numerous unlawful activities that may prompt claim. Lastly, if top supervisor from head quarter in Chicago think about these illicit activities, they can't allow this circumstance to proceed and she, as an individual from the connivance activity, may be get terminated. In any case, I suggest that she should complete this undertaking. To land the new positions, she needs brilliant working experience and a decent reference letter from Malone. Along these lines, she needs to show duty as a task chief. She can converse with Malone that she has no understanding on this circumstance and request help from her partner, Kaufmann. She doesn’t need to accuse herself at all for doing this since this activity can be considered as a manager’s choice. With along these lines, she can complete the extend and persuade elevated to be a gathering director. Furthermore, this advancement will show the advancement in her profession way which is significant for her new position application. Then again, I don't prescribe her to voice her anxiety on the any upper level. Clearly, Richard and Malone are in almost the same situation. They don't consider getting data thusly to be unlawful or to be deceptive. Thusly, she can't stop the present conduct of Industry Analysis Division. In the event that she requests help from the individuals in head quarter, they may accomplish something, for example, terminating a few people. She doesn't get any advantages however may hurt numerous individuals and put her in danger as an informant. All in all, I suggest McCaskey finish the task by asking help from Kaufmann. After venture finish, she should give fourteen day notice and look for another organization that suit to her.

Saturday, August 22, 2020

Marketing (Buyer Behaviour) Essay Example | Topics and Well Written Essays - 2000 words

Promoting (Buyer Behavior) - Essay Example t will furnish the business administrators with adequate data in regards to the methodologies utilized by HP and Dell as far as having the option to successfully impact the purchasing conduct of its objective customers. Established in 1939 by Bill and Dave (HP, 2008a), Hewlett-Packard (HP) figures out how to develop as the main PC maker in the worldwide markets. Today, HP works in excess of 170 nations everywhere throughout the world. Dell was established by Michael Dell in 1984. (Dell, 2008a) Since at that point, the organization stays concentrated on tending to the particular needs of the clients when buying a PC framework. Dell’s key choice to enter the worldwide markets in 1987 (Dell, 2008b) empowered the organization to get one of the greatest PC producers today. Explicitly in Australian market, HP and Dell had the option to catch the greatest pieces of the overall industry with 21% and 15% individually. (Tung, 2008) (See Appendix I †Market Shares of Major Computer Manufacturers in Australia on page 11) Under the Needs and Wants, conversation will concentrate on deciding the buyers’ conduct on these two significant compact PC producers, a reasonable market portion and the particular needs and needs of the purchasers as far as utilizing the two marked workstations will be recognized. In the long run, the various techniques utilized in spurring shoppers to buy both of these two items just as the perspectives or consumers’ inclinations concerning these brands will be talked about. The last piece of the report will handle the effect of consumers’ social class on how advertisers can speak with them including how the promoting specialized strategies utilized may have influence the consumers’ discernment on these items. Between September ___ to ___ of year 2008, a sum of 100 statistical surveying overview polls will be disseminated to an aggregate of 100 PC proprietors who are living in Australia. (See Appendix II †Market Research Survey Questionnaire on page 12) Beside directing a

Thursday, July 23, 2020

Application Reading Season Kickoff

Application Reading Season Kickoff We had our reading season kickoff meeting today, which checked in at just over four hours. It was awesome. Fun, intellectual, inspiring. In preparation for the meeting, we were all assigned the same three applications to review over the weekend. Despite the fact that Im a fairly new reader, I was pleased to find that I wasnt too far off in any of my ratings and recommendations and in many cases I was dead-on which means that my calibration with the rest of the office is already pretty good. Go instinct! I was also pleased to find that everything we say about our admissions process is completely true: we are indeed looking for human beings in every sense, not just looking for numbers. As we say in our Preparing For MIT section: When we admit a class of students to MIT, its as if were choosing a 1,000-person team to climb a very interesting, fairly rugged mountain together. We obviously want people who have the training, stamina and passion for the climb. At the same time, we want each to add something useful or intriguing to the team, from a wonderful temperament or sense of humor, to compelling personal experiences, to a wide range of individual gifts, talents, interests and achievements. We are emphatically not looking for a batch of identical perfect climbers; we are looking for a richly varied team of capable people who will support, surprise and inspire each other. Ive been inspired by this statement since I got to MIT. Its incredibly refreshing to see that the rest of the office is inspired by it too. To be continued

Friday, May 22, 2020

Gun Control Is One Of The Most Debating - Free Essay Example

Sample details Pages: 3 Words: 793 Downloads: 1 Date added: 2019/03/19 Category Society Essay Level High school Tags: Gun Control Essay Did you like this example? Gun control is one of the most debating and isolating issues in America. Other than historical deadly shootings, few recent shootings are Orlando nightclub shooting, Stoneman Douglas High school shooting, incident in Nevada by 64 years old stephen paddock, church shooting in Southern Spring, Texas and many more. All of these incidents are different from each other, and have different stories. Don’t waste time! Our writers will create an original "Gun Control Is One Of The Most Debating" essay for you Create order Despite of such differences, ease of purchasing guns are understandable by most of the people. As a result, some consider gun control as an effective way to confront these shooting and reduce the crime rate. However, gun control is not the best solution to resolve the problem of gun violence or control the crime. In fact, gun control is ineffective in reducing the rate of crime. Guns do not kill. Guns are used by people for mass killing. Therefore, people have to be controlled first. The reason of the any mass shooting is not only the Gun, but also it is the reason of any psychological, social or ethical problem. In the perspective of psychological issue, mentally sick person tries to find out a way to reduce his/her agony. Therefore, some of them select a violent way, which is more convincing in the society. Popular media convinces people with disorderly state of mind that their desire for attention would be satisfied if they killed people. As a result, psychopaths choose shooting as their method to get instant popularity or attentions. According to Shooting rampages, mental health, and the sensationalization of violence by Miguel Faria, evidence mounts that deadly rampages associated with sensationalization of mass shooting by popular medias. Besides,gun-controlling laws are unconstitutional as it violates the second amendment, which gives right to people to bear arms. This amendment was being created to ensure Americans secured life, and to protect them from military putsch. If the gun control laws get strengthened,undoubtedly, life of Americans will be in danger. Founding fathers of United States created this amendment in greater context by thinking about lowering the power of federal government, and strengthening the internal power of the country. Subsequently, it protects the country from any foreign attack. These are the indirect benefits of having gun, which are not easily understandable by gun control supporters. Each and every constitution has great values and deep meaning. Right of bear arms has given the second priority. Therefore, any kind of unconstitutional thoughts and proposition has to be taken into greater consideration before it get ratified. Gun control is not the best option to cut the crime, and to prove this claim, the best example would be Chicago. Chicago is one the major cities which has toughest gun laws in the country. In fact, Chicago had no gun shops; hands gun were completely banned until supreme court considered it unconstitutional in 2010. Despite of having strict gun laws, 4000 victims of gun related crimes were happened in Chicago in 2016. Does not Chicago proves that gun laws dont work ? After the deadly LA shooting, White House confronted the question about gun laws. Press Secretary Sarah Huckabee Sander responded those question with a hesitation as White House does not believe in gun control laws. To enforce the opinion of White house, she also illustrates the conditions of Chicago,and its strict gun laws. Furthermore, pointing at the Chicago, press secretary,Sarah Huckabee Sander, implicitly conveys the proposition that gun laws are unworthy. Many people think gun control only reduces the crime rate and has no further consequences on the society. By focusing on gun-control law, supporters of this policy overlook the deeper problem of this. As it has serious economic disadvantages. In the report of CNBC, it states that annual revenue of gun manufacturing companies is around $1.5billion,besides,annual revenue from firearm store stands with a number of $478.4million profit. According to National Shooting Sport Federation, in total of 310,908 jobs are directly related with firearms and ammunition industry. In fact, the gun and ammunition industry was responsible for $51.41billion economic activity in 2017 according to NSSF. Therefore, gun industry has drastic impact on Americans. If gun-control laws get strengthened, thousands of Americans will lose jobs. In fact, the economy of United State of America will face catastrophic result of this. All in all, gun control has various aspects to it. Popular figures often try to take advantage of this for their own progress, some do not understand the deeper consequences of gun control law, and indirect advantages of bearing arms. By controlling guns might reduce the crime rate, however, it will create more economical and political tensions, which will lead to social catastrophes. In contrast, the crime rate will go high. It is for these reasons that I believe gun control is not an effective way to cut the crime rate.

Thursday, May 7, 2020

Essay about External and Internal Environments - 2919 Words

Introduction: In researching an industry for this assignment I chose the sporting goods industry that is a major industry with over $3 billion in sales per year. Within that industry I chose a company that I am familiar with â€Å"The Adidas Group.† The Adidas group is a publically traded company in Europe and with globalization it has increased its shares in the market. Adidas being traded on the European market is what we call an overnight stock. These stocks are traded at night here in the United States and open after the New York Stock Exchange closes at 4:00 PM eastern time. I will choose two segments of the general environment business factors that I feel influence this company and the industry to assess how they affect both Adidas†¦show more content†¦In order to choose any segment of a general environment, we must first understand what general industry competitor environments are and how the environmental elements work. The General environment is composed of dimensions in the broader society that influence an industry and the firms within it. These are grouped into seven segments the Demographic segment; the Economic segment; the Political/ Legal segment; the Sociocultural segment; the Technological segment; the Global segment; and the Physical environment segment (Hitt, Ireland, Hoskisson, 2013). The two highest ranking segments of the general environment for the Adidas Group are the sociocultural segment which is concerned with society’s attitudes and cultural values and Global segment which includes new global markets, existing mar kets that are changing (Hitt, Ireland, Hoskisson, 2013). The Adidas Group’s sustainability strategy is rooted in the Group’s values – performance, passion, integrity and diversity. It is built on the achievements and learnings from previous years while taking into account the societal landscape and future global trends (Adidas, 2015). The firm operates on a four Pillar policy People, Product, Planet and Partnership with the following explanation: People: We positively influence theShow MoreRelatedExternal and Internal Environments1994 Words   |  8 Pages External and Internal Environments The survival of a corporation requires two elements: the strategic management of both its external and internal environments. The absence of either environment results in limited profitability. Whether a corporation is dealing with the growing concerns of technological changes or Internet privacy, external and internal factors will have a significant impact on day-to-day operations. Savvy corporations understand that focusing on creating and implementing aRead MoreInternal And External Environments :1252 Words   |  6 PagesInternal and External Environments 1. Describe the physical setting in which this community is located. (In a geographical setting, use information from a windshield survey. What do you see as you drive through this community: parkland, terrain, dense housing, industry, pollution, climate, etc. For communities confined to a single location look at facilities and resources, eg, in a classroom you might look at size, layout, light, noise, temperature, and adequacy and state of repair of desks.) †¢Read MoreExternal and Internal Environments3129 Words   |  13 PagesAssignment 2: External and Internal Environments Business 499 Zavier Pyles Professor May January 30th, 2013 Vroom Vroom! This is the welcomed sound that automobile owners and manufacturers like to hear. It is the sound of completion, success, and satisfaction. But what happens when this sound is drowned out by weakened profits, customer dissatisfaction, and industry weakness? In comes the government bailout of the automobile industry. In recent years, 2008-2010, Ford, GM, and ChryslerRead MoreExternal and Internal Environments3320 Words   |  13 Pagesï » ¿ External and Internal Environments Abstract PepsiCo Inc. is one of the leading brands in the worlds food and beverage industry. It operates globally with a strong customer base and a wide array of products. This paper analyzes the general business environment for this leading food and beverage brand in order to assess what strategies it has been pursuing to operate in this challenging and complex environment. The analysis of internal and external environment has also been done in a viewRead MoreInternal Environment and External Environment3981 Words   |  16 PagesSection 1 Internal environment and external environment Internal environment †¢ Manager: On one hand, in order to understand a management situation of a company, the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management, middle management and base management level in the pyramidRead MoreExternal and Internal Environments2173 Words   |  9 PagesAssignment 2: External and Internal Environments Monique Allen Brodnax BUS 499 Business Administration Capstone Dr. Lucinda Blue Strayer University July 28, 2012 Segments of the General Environment Introduction This research paper will describe Capital One’s general environment, technology and political and legal segments, forces of competition, Predicting and addressingRead MoreExternal and Internal Environment Analysis1429 Words   |  6 PagesRunning head: EXTERNAL AND INTERNAL ENVIRONEMNT External and Internal Environment Analysis Bharti Gupta University of Phoenix External and Internal Environment Analysis: Mayo Clinic The purpose of this paper is to analyze the External and Internal environmental factors of Mayo Clinic (MC). Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life (Mayo Clinic,  2011). Various types of external and internal factors affect theRead MoreExternal and Internal Environment Analysis1565 Words   |  7 PagesExternal and Internal Environmental Analysis This environmental analysis will provide a complete external environmental scan designed to provide RoyalBlu Invites with the tools needed to identify the organizations strength and weaknesses. Furthermore, including an assessment of the company resources. This analysis will assess the organization competitive position and possibilities of growth. An explanation of how the external environment affects RoyalBlu Invites structure and organizational performanceRead MoreInternal And External Environment Of Homeostasis1591 Words   |  7 Pagesconstant internal environment, regardless of what is going on in the external environment. This process ensures the bodily functions and chemicals are kept in a state of balance which in return allows the body to function optimally. Homeostasis requires coordination of the hormonal (endocrine system) and nervous systems, which together regulate the activity of the body’s organ systems. The regulatory activities are constantly adjusted in res ponse to stimuli (change) from both the internal and externalRead MoreInternal And External Environments Of Business1568 Words   |  7 Pagesorganisation operates, either in a positive or negative way. These circumstances that may have a positive or negative effect on the organisation, are known as ‘Environmental Factors’. (Internal and External Environments of Business: Lesson Quiz Study.com. 2015. n.d.). This essay will discuss how changes in the external environment can have an effect on an organisation, particularly focusing on Amazon.com, Inc. Whilst looking at how Amazon.com, Inc. have adapted to these changes. Amazon.com, Inc. is an Electronic

Wednesday, May 6, 2020

Managing in the Global Environment Free Essays

Globalization is a complex concept that has elicited much controversy. The available literatures on the globalization have little harmony in regard to what it is and whether it is a new or an old idea. Narrowly, globalization implies a process of aggravation of political, economic, and cultural interdependence amid the different actors within the global system. We will write a custom essay sample on Managing in the Global Environment or any similar topic only for you Order Now Globalization is more systematic in the economic field where it signifies a process of intensification of national economies with the purpose of developing the capacity of the global economy to work as a unit. This integration comes with certain socioeconomic conditions as well as policy mechanisms. Therefore, understanding globalization necessitates the description of the underlying context that makes it viable, as well as the institutional set up and policy frameworks that promote it. Globalization and its changes Over the last two decades, some significant changes in the global system have precipitated globalization. One is the changes in power distribution on a global level where the United States emerged as the sole superpower. This development has per se eliminated the competition among nations for global leadership and dominance; it would be difficult to have a common economic space while there are competing superpowers. However, in this regard, globalization is perceived as a United States dominated set up. In addition, it implies that if another superpower emerged, then the process would be reversed. (Scholte, 2003) Another factor which precipitated globalization is the bouncing back of the global predomination of capitalism as well as the free market economic system. Conflicting economic frameworks and visions would not be compatible with the processes of making a common economic space. Thus the lack of competition between various economic visions has created a favorable environment for globalization. Globalization and policies Several policy instruments have been created to act as mechanisms of globalization; this is after the establishment of the acknowledged underlying conditions. There has also been creation of fresh multilateral institutions with the restructuring of the older ones so as to manage and promote the mechanisms of globalization; a few key examples include the International Monetary Fund (IMF), The World Trade Organization (WTO), and the World Bank. The policy mechanisms developed in harmony with neoliberal ideology also aim to foster globalization; disengagement of state in economic activity especially in regard to regulation and institutional changes like trade barriers restriction, privatization, and capital mobility liberalization are some examples of these mechanisms. In developing world, the World Bank and IMF through their sponsored programs has been the vehicle behind the adoption of these mechanisms. There are two major reasons, in regard to globalization, that explain the harmonization of economic policy with neoliberal ideologies. First is that it would be close to impossible to think of convergence of national economies into a common space controlled by hegemonic power where countries are not prevented from exercising their powers such that they single handily design economic policies in line with their specific circumstances. (Gill, 2002) Second, the identified underlying shift stands for a change in power balance amid the social classes in support of capital at the world level. This change coupled with the United States hegemony has resulted into a condition suitable for the integration of capital’s goal of the world economic system. The goal involve trade and capital flow liberalization as well as labor markets deregulation keeping in harmony with the interest of capital. Consequently, capital flow liberalization across borders coupled with technological development has reinforced the increased capital’s power by allowing it the power of mobility. In contrast, the capacity to organize and maintain pooled bargaining by labor has been shaken by deregulation of the capital mobility, labor market, and technological changes. In consideration of the acknowledged underlying shift and globalizing mechanism, a more comprehensive definition of globalization could be; a process of aggravation of interconnectedness amid national economies where it aims to create a single economic space and largely aligning with the capital’s interest, led by a hegemonic power and supported by different policy instruments and institutional frameworks. Globalization; New or Old Phenomenon There is widespread discussion as to whether globalization is a new or old phenomenon. Some analysts consider the concept to be new as well as revolutionary. Others including Kenneth Waltz argue that, in comparison to the era prior to the first world war, the current global set up has underachieved in terms of the level of intensification. Furthermore, the earlier governments especially before the First World War had less intervention than the government of toady. The aforementioned points are valid but they also do not denounce that capitalism brought a vigorous stride in global integration that was affected by the interwar of between 1918 and 1939 and the Cold War. The degree of consolidation of the worldwide production systems and disengagement of nations from economic activity may still be below the levels achieved in 1910. However the present rate globalization is high and the level of intensification may soon exceed the prior set records. (O’Rourke and Williamson, 2000) Notably, the welfare state set up that had been predominant since years of the interwar in the 21st century has declined. As a result, a new direction in global order that is designed in line with the reasoning tradition of Milton Friedman and Friedrich Hayek has arisen. According to Hayek, for example, the concerns of social imbalance are just indication of the outdated communalistic idea which should be scraped out and replaced by individual responsibility and freedom the issues of poverty and inequality not withstanding. Again, there is an increase in the outlook that national economies have integrated into a common space of worldwide economy; furthermore, only one form of organization is appropriate. The realization of a single global economy has still a long way to go. However, there is a powerful force propelling the world to that direction. Controversy also mars the factors that promote globalization. Obliviously, technological development has contributed to the intensification of interdependence. However, it is not substantial to claim that technology, by itself, would precipitate globalization. For instance, it is unclear whether capital mobility would be achieved due to technological advances alone; development in communication coupled with capital flows deregulation have improved capital mobility. (Bello, 2002) Conclusion Some sectors agree that globalization is modeled by the forces of the market system. In argument, to realize an economic system a political system must come in handy. Therefore, globalization is dictated by the assent of governments and in this regard, the United States predominant power as well as other developed nations. The strict followers of the market system argue that the reception of globalization by governments is inevitable such that they cannot prevent globalization in which case they would incur immense costs. Interest of powerful capital can punish national governments which implement monetary and fiscal policies that impact greatly on their visions. In these circumstances, developing countries have sided with capital due to amounting pressure from the advanced nations and the multilateral globalization agents. (Stiglitz, 2002) Reference Bello, W. (2002): Deglobalization: Ideas for a New World Economy, Zed Books, Gill, S. (2002): The Political Economy of Globalization: the Old and New, in E. Aksu and J. A. Held, D. and McGrew, A. (2002): Globalization/Anti-Globalization, Cambridge, Polity, 2002 O’Rourke, K. and Williamson, J. G. (2000): Globalization and History: The Evolution of the Nineteenth Century Atlantic Economy. Cambridge, Mass.: MIT Press. Scholte, J.A. (2003): Democratizing the Global Economy: The Role of Civil Society, Stiglitz, J. E. (2002 How to cite Managing in the Global Environment, Essay examples

Monday, April 27, 2020

The role of Nelson Mandela Research Paper Example

The role of Nelson Mandela Paper 1. Source A is a newspaper advert highlighting Mandelas imprisonment. It was paid for by the African National Congress (ANC) who were strong supporters of Mandela and the African civil rights movement. This means that it may have been biased in favour of the civil rights movement. The ANC wanted to show how badly mistreated the blacks in Africa were in order to gain support from many countries around the world and defeat apartheid. It was printed in 1988 when there was already quite a lot of support for the movement following the Free Mandela song and concert in 1984. This means that the ANC were probably also trying to reinforce the peoples view of apartheid and Mandelas imprisonment. The source is quite limited and although a primary source does not give any information on the suffering of the ordinary people at the time. Also it does not show how things were improving in South Africa. Without this information it is only showing one side of the argument and thus can make people have a biased view. It is most likely to be biased and unreliable, as there is no evidence to support the facts that are presented. We do however know that most of the facts presented are true from our studying of the history of apartheid and South Africa. With this knowledge we can say that the source is reliable from the facts represented but the language used to represent these facts is very charged and biased. We will write a custom essay sample on The role of Nelson Mandela specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The role of Nelson Mandela specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The role of Nelson Mandela specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 2. Source B is from a defence speech made by Nelson Mandela at his own trial 1963. He wanted to make a dramatic impact to create huge support for his cause. Firstly he explains why he took part in sabotage. During the speech and the whole trial he never denied responsibility for the attacks and this makes the source slightly less biased. However as it came from Mandela who was a leading figure in the rights movement it was very biased and unreliable. He only shows one side of the argument to present Apartheid in a bad light. It also is quite a limited source as it only gives Mandelas opinion on the subject and has no facts to back this up. At the end he shows that he is not an Uncle Tom by declaring that he is prepared to die for the cause. This shows that he was using the speech as propaganda as he knew that this would place him as leader of the civil rights movement and bring massive support. The source is useful as a study of Mandela himself but to a historian studying Apartheid it is not very useful at all. Source C is a table of figures concerning the living conditions of all races in South Africa. It was produced by the UN who are supposed to have a totally unbiased view on all relations but do however have a slight preference for democracy. This makes the source very reliable. The source also has a wide range of data ranging from the population to the average salary of both blacks and whites. It does however not show how the actual living conditions were in South Africa for the blacks. This makes the source slightly less useful but when studying the topic of apartheid it is much useful than Source B. 3. Source A is a newspaper advert highlighting Mandelas imprisonment. It was paid for by the African National Congress (ANC) who were strong supporters of Mandela and the African civil rights movement. This means that it may have been biased in favour of the civil rights movement. The ANC viewed themselves as a legitimate political group who had a valid call for power. They tried to shrug off all ideas of Nelson Mandela and the ANC as terrorists as this defeated their cause. For this reason they describe Mandela as a political prisoner in jail because of the colour of his skin. The advert also strikes at the government of South Africa and claims that it is outlawing democracy. They believed that Mandela was a figurehead of democracy and freedom. They wanted to show him and the movement in as good a light as possible. Source D is a short extract from a speech made by the South African Minister of Information. This title is rather like Josef Goebbels in Germany under Hitlers reign. He masterminded all of the propaganda, as does the South African Minister of Information. This makes the source extremely biased towards the whites. The writer of this speech would have wanted to show Mandela and the rights movement in a bad light to destroy its support. The government also wanted to deny the civil rights movement and its pursuit as a valid political choice. They took advantage of the acts of terrorism by Mandela and other blacks. This showed that the blacks were not at an equal level and that they were also not going about their pursuit the right way. If the government could portray Mandela as a terrorist they could remove a lot of the sympathy he had gained from all around the world. This is done by stating that Mandela is not in prison because of his politics but that he is guilty of a serious crime. This was quite a successful argument against Mandelas release and contrasted greatly to the information received from the ANC. Both of the groups had different reasons for supplying these reports and they contradict each other so that it is difficult to know who is telling the truth. 4. Source E is from a British newspaper, and is a cartoon drawn by a British cartoonist criticising Apartheid. It was drawn in 1964, which was very early in the African civil rights movement.